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DUMB WAYS TO DIE
Social campaign, 2012
An effective and fun awareness campaign made by Metro Trains of Melbourne to promote safety at the railway station. One of the most viral videos. In five days, it had more than 4 million hits and the song received more than 17 million hearings and 13 million downloads. On the site you can play with the same characters that appear in the video; you can also download the song from iTunes, or from SoundCloud, and at Tumblr you can see the project gif. [eb-hj]
DUE MINUTI PER EMERGENCY
Social campaign, 2012
In two minutes of navigation with your mouse wheel you can know everything, or almost everything, about Emergency and the work that this NGO has been doing since its inception in Rwanda in 1994. With this ingenious experiment in post-cinema animation, navigate manually through the exceptional cartoon panels on the web. You also have the opportunity to keep in touch with Emergency. Pass this on!
SHARK WEEK - SHARK DASH
Social campaign, 2012
The popular physics-based puzzle game, Shark Dash goes militant. From July 19th until August 18th, 2012, Gameloft, Discovery Channel and WildAid have partnered on a new global initiative to raise awareness and funds in support of marine protection. Shark Dash is currently available on Google Play & the App Store.
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DETROIT JE T'AIME
Social campaign, 2012
Welcome to Detroit Je T'Aime's Kickstarter campaign! We’re a duo of French filmmakers and journalists. We’re producing an interactive documentary about Detroit’s DIY spirit, and we need help to finish filming this Summer and bring Detroit je t'aime to the world this Winter.
ONDE(S) DE CHOC
Social campaign, 2012
A webreport about work after the closing down of a factory. The project, backed by Webdocu.fr, is developing through a crowdfunding campaign.
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Railroad to nowhere
Social campaign, present
TRANCEMEDIA.EU INVITES ITS USERS TO SUGGEST WEBDOCS AND WEBREPORTS ABOUT HIGH-SPEED RAIL AND OTHER LARGE-SCALE PUBLIC WORKS OF DUBIOUS USEFULNESS
In the meantime we suggest that you read this report published by The Economist, Sept. 2011
600 raisons de ne pas voter Sarkozy
Social campaign, 2012
A Rue89 app, online since February 2012. The 600 reasons not to vote for Sarkozy are organised by theme; the search engine helps the voter to find at least one.
HUGH'S FISH FIGHT
Social campaign, 2011
Half of all fish caught in the North Sea are thrown back overboard, dead, because "unmarketable". The transmedia campaign (web, app, TV, etc.) is meant to stop this insane waste.
More than 770,000 people are supporting the campaign so far.
By supporting this campaign, your name will be added to a letter to be sent to Commissioner Maria Damanaki, members of the Common Fisheries Policy Reform Group, and all MEPs.
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