THE BEAUTY OF A SECOND

Documercial, 2011

English

Brand Image

The passage of time

In 2011, one hundred and ninety years after the creation of the first chronograph, Montblanc launched a video contest, “Beauty in a second”, to describe, in an emotional way, what happens in a second. Wim Wenders was in charge of selecting the sixty best one-second videos among the 3262 in competition, and the winners and finalists can all be viewed on the site. [eb-hj]

Advertising Agency:Leo Burnett / ARC, Milano, Italy
Executive Creative Directors: Paolo Dematteis, Riccardo Robiglio
Digital Creative Director: Paolo Boccardi
Art Director: Andre Gidoin
Copywriter: Markus Ivan Johansson
Director: Wim Wenders
Web Developer: Gabriele Vinci

Projet website