SCREEN

DUMB WAYS TO DIE

Social campaign, 2012

English


Health/Fitness


Public Safety

An effective and fun awareness campaign made by Metro Trains of Melbourne to promote safety at the railway station. One of the most viral videos.  In five days, it had more than 4 million hits and the song received more than 17 million hearings and 13 million downloads. On the site you can play with the same characters that appear in the video; you can also download the song from iTunes, or from SoundCloud, and at Tumblr you can see the project gif. [eb-hj]


McCann
Creative Director: John Mescall
Copywriter: John Mescall

Art Director: Pat Baron

Animation: Julian Frost
Music: Tangerine Kitty / Ollie McGill

Digital Team: Huey Groves, Christian Stocker


Project website

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